There’s been a lot of talk in recent years about the health and viability – or lack thereof – of the game of baseball. The average baseball fan isn’t exactly young, which is a bit of a double-edged sword. On the one hand, older people tend to have more money to spend; on the other hand, an aging demographic isn’t exactly great for future growth.
But where is baseball right now? Is the game healthy?
Rick Horrow says yes.
“Baseball is a global game,” the Harvard Law School sports business analyst said on CBS Sports Radio’s Gio and Jones. “It appeals to diverse demographics. The whole MLB Advanced Media is exactly the kind of thing that appeals to kids and the younger demographic. And so that older demographic is great because they’re the ones that make spending decisions, but yet the younger ones are the ones that deal with the Internet. And so, Rob Manfred is certainly taking momentum away from some of the people saying baseball is going downhill.”
Horrow said that the combined worth of the MLB’s 30 franchises is roughly $36 billion. The best part? Value doesn’t necessarily predict performance.
“Everybody understands teams come out of the pack,” Horrow said. “The Mets are in the top 10 in value, but of course the Kansas City Royals are in the bottom 10. It’s nice to have money. I’d rather have money than not. But you don’t need a guarantee of money to come out of the pack in baseball. So baseball looks like it’s making the right decisions, and if you don’t think so, pay that $1,700 apiece for the Mets games over the weekend. And that just gives you the right for an average ticket. So the bottom line is – assuming the Mets basically hold serve a little bit in Game 2 – Games 3, 4 and 5 will be off-the-charts.”
To be fair, though, the $1,700 ticket average is a little misleading, no?
“It is a spin that baseball puts on it to make sure that people think it’s a popular game,” Horow said, “but it’s a tough ticket. If you don’t think so, call your StubHub guys and anybody else that’s selling them.”